Working together in service to our members and our mission to ignite
creativity and collaboration in the Internet of Things.
President and CEO
As the President and CEO of the Connectivity Standards Alliance, Tobin Richardson is on a mission to simplify and harmonize the Internet of Things (IoT) through open, global standards and by creating a place where the world’s leaders and innovators across the IoT value chain can work together to create a more connected, accessible, sustainable, and equitable world.
Prior to leading the Alliance, Tobin led large-scale tech transformations and new service/product rollouts across Fortune 500 companies, world-leading technology firms and public sector organizations. He holds a master’s degree from Georgetown University, and a bachelor’s degree from the University of California, Davis. He and his wife live in Davis, California, where they enjoy the outdoors, riding horses and tending their ranch.
Senior Director of Finance & Operations
Elizabeth (Liz) oversees operations, including Accounting, Finance, HR and Membership Support (Help Desk) management for the Alliance. Liz joined the Alliance after a varied career in operations and production engineering, biotechnology and financial services, which gives her a broad technical background, which she leverages to support efforts to enhance member engagement and understand the organization’s strategy. In her free time Liz enjoys hiking, cycling, camping and skiing.
Director of Certification and Testing Programs
Jon leads the Alliance Certification and Testing team across three continents with 25+ years of experience in testing, certification and homologation programs. Before joining the Alliance, Jon was involved with Zigbee technologies for 11 years and was very active helping to shape specifications and policies within the Alliance as a member company representative. During this time, he held roles as Technical Editor, Secretary, Vice-Chairperson and Chairperson within several Alliance technical Work Groups and Committees. He has been appointed as a Continua Certified Expert and held a position on the Alliance Expert Panel.
Head of Technology
Chris plays an integral role in several key initiatives for the Alliance, from recruiting and supporting new and expanding ecosystems, to providing technical expertise and guidance in our marketing and developer programs. Chris also represents the Alliance as guest speaker in key market segment events and speaking engagements. With a background in embedded systems, wireless, and developer community, Chris has been working at Zigbee companies since 2004, most recently in the Iris program at Lowe’s.
Head of Marketing
As the Head of Marketing, Michelle works to promote the Alliance, our mission, standards and solutions, and drive growth and success of IoT for the benefit of our members, consumers and the marketplace at large. As an executive in the telecom, energy & professional services industries, she has built and led teams across marketing, strategy, brand, customer experience, and go-to-market. With 25+ years of industry and consulting experience, she brings a wealth of experience, perspectives, and a passion for the Alliance’s mission to build the foundation and the future of IoT.
Director, Marketing Programs
Krista leads the Alliance marketing team and facilitates collaboration with members on the deliverables and execution of the Alliance marketing plan, including brand and go-to-market activities. Krista has 19 years of experience with Standards Development Organizations (SDOs) in marketing, communications, and events and began working with the Alliance during its inception in 2002.
Business Finance Analyst
Judy manages member invoicing, bookkeeping, and Help Desk inquiries for the Alliance. She has had a distinguished career in finance and accounting, most recently for Keysight (formerly Agilent). Judy enjoys bicycling and traveling in her free time.
Technology and Certification Specialist
Shane is a Technology and Certification Specialist at the Alliance and is responsible for maintaining and improving the Alliance Certification Web Tool. He also approves certifications from our member companies upon completion of certification testing at our test houses. With a background in certification and standards, Shane has been involved in technology standards since 2010. Previous experience includes Firmware Triage, Software, and Firmware Test Engineering, and Quality Assurance Engineering.
Austin provides service and support to the diverse and growing membership of the Alliance. With experience in membership-based nonprofit organizations, he brings a background of customer service allowing our promoters, participants and adopters to get the most out of their memberships. Austin is skilled in various CRM and CMS platforms and has earned a degree from the University of South Carolina.
Europe Regional Representative
Sharee is the Alliance’s European Regional Representative near Dortmand, Germany. She joined the Alliance in 2018 after over a decade of international data center management for London-based Sportech PLC. A dean’s list grad, she received her BA in Organizational Communication from CSU Sacramento. Sharee enjoys world travel, snowboarding, golf and learning other languages.
Technology and Certification Manager
Jay draws from an eclectic background in his role assisting with the Zigbee Certified program and Alliance technical programs. Prior to joining the Alliance, Jay worked as intellectual property and patent law attorney, assisting technology-focused startup companies, engineering firms, and individuals with patent and trademark strategy, drafting, and prosecution. Jay has further experience in business law and export compliance and received his law degree from the University of California.
Mary supports the Alliance CEO and Board of Directors in their day to day administrative needs. Mary holds a B.A. in Psychology from Loyola Marymount University and joined the Alliance after spending two years working as a 911 Dispatcher. In her spare time, Mary enjoys camping, hiking, and white-water rafting.
Alex supports the marketing team in digital marketing, events and communications. She has over four years of marketing experience working for non-profits. When she is not working, she enjoys spending time outdoors gardening and traveling to places she’s never been to.
Marketing Manager, Communications & Events
Tarin manages and contributes to the development and distribution of Alliance communication and marketing assets. She strives to leverage her journalism and art management degree from the University of Oregon and her marketing experience into engaging and effective content and strategies. In her free time, Tarin enjoys traveling, hiking, and enjoying time with her dogs.
Certification & Technical Tools Expert
Blanca is responsible for the day-to-day activities associated with the development, management, and maintenance of the Alliance’s technical toolset which includes member-facing tools, and other member-related technical support activities. Blanca’s experience with Zigbee development, test and certification dated back to 2006 and continues to this day.
Member Services Specialist
Allie joined the Alliance in 2020, with prior experience working for various nonprofit organizations across California. Allie provides service and support to the diverse and growing membership of the Alliance. Living in California, she enjoys creating art, exploring the outdoors, and playing with her dog.
China Regional Representative
Stationed in Shanghai, China, Laura serves as the communication link between the Alliance and China members and provides local support in aspects of membership application, marketing, events, and certification. Laura has over 16 years of working experience, including 10 years in an administration role at a Norwegian design company and US insurance companies and six years with a Chinese CPA firm. Laura has engaged in auditing, business consultation, and as a liaison with foreign clients and international accounting alliances.
Joni is the staff lead for large marketing projects for the Alliance and across working groups. She is responsible for evaluating the customer journey and content and aligning the digital experience, including campaigns, website, and member on-boarding. She enjoys reading, traveling, and exploring new places.
Lead the Effort
The Alliance is always looking for individuals who want to join our mission and lead the way to build a better, more connected world.
Our Board & Officers
Meet the individual Officers and Members of the Board of the Connectivity Standards Alliance.