Working together in service to our members and our mission to ignite
creativity and collaboration in the Internet of Things.
President and CEO
As President & CEO, Tobin leads the Alliance’s mission, with and for its members, to simplify and harmonize the Internet of Things (IoT) through open, global standards and by creating a place where companies can work together to create a more connected, accessible, sustainable, and equitable world.
His career is rooted in driving human-centric change and enabling purposeful collaboration; and, since 2014, Tobin has led the Alliance, which now includes over 450 member companies in 36 countries across the IoT value chain.
Tobin also sits on the World Economic Forum’s Council on the Connected World, as Chair of the WEF’s initiative focused on strengthening collaboration across enterprise, regulators, consumers, and NGOs.
Prior to leading the Alliance, Tobin led large-scale tech transformations and new service/product rollouts across Fortune 500 companies, world-leading technology firms and public sector organizations. He holds a master’s degree from Georgetown University, and a bachelor’s degree from the University of California, Davis.
Senior Director of Finance & Operations
Elizabeth (Liz) oversees operations, including Accounting, Finance, HR and Membership Support (Help Desk) management for the Alliance. Liz joined the Alliance after a varied career in operations and production engineering, biotechnology and financial services, which gives her a broad technical background, which she leverages to support efforts to enhance member engagement and understand the organization’s strategy. In her free time Liz enjoys hiking, cycling, camping and skiing.
Director of Certification and Testing Programs
Jon leads the Alliance Certification and Testing team across three continents with 25+ years of experience in testing, certification and homologation programs. Before joining the Alliance, Jon was involved with Zigbee technologies for 11 years and was very active helping to shape specifications and policies within the Alliance as a member company representative. During this time, he held roles as Technical Editor, Secretary, Vice-Chairperson and Chairperson within several Alliance technical Work Groups and Committees. He has been appointed as a Continua Certified Expert and held a position on the Alliance Expert Panel.
Head of Technology
Chris plays an integral role in several key initiatives for the Alliance, from recruiting and supporting new and expanding ecosystems, to providing technical expertise and guidance in our marketing and developer programs. Chris also represents the Alliance as guest speaker in key market segment events and speaking engagements. With a background in embedded systems, wireless, and developer community, Chris has been working at Zigbee companies since 2004, most recently in the Iris program at Lowe’s.
Head of Marketing & Member Services
As the Head of Marketing, Michelle works to promote the Alliance, our mission, standards and solutions, and drive growth and success of IoT for the benefit of our members, consumers and the marketplace at large. As an executive in the telecom, energy & professional services industries, she has built and led teams across marketing, strategy, brand, customer experience, and go-to-market. With 25+ years of industry and consulting experience, she brings a wealth of experience, perspectives, and a passion for the Alliance’s mission to build the foundation and the future of IoT.
Director, Marketing Programs
Krista leads the Alliance marketing team and facilitates collaboration with members on the deliverables and execution of the Alliance marketing plan, including brand and go-to-market activities. Krista has 19 years of experience with Standards Development Organizations (SDOs) in marketing, communications, and events and began working with the Alliance during its inception in 2002.
Director of Member Services
Catherine leads the Alliance member services team, overseeing new member onboarding and the member journey and experience. She has 7+ years of nonprofit management experience, with a background in member engagement, member recruitment and retention, and volunteer leadership development. In her free time, she enjoys hiking with her dogs, going to concerts and music festivals, and traveling.
Michael J. Kirwan
Connectivity Standards Alliance
Michael J. Kirwan
Michael joins the Connectivity Standards Alliance team as its Program Director. With over 25+ years of introspective experience driving international open standards development and certification, he has helped to lead several alliances to success, such as the Bluetooth SIG, Continua Health Alliance, IHE, IEEE and LoRa Alliance. Professionally, he has worked daily with IoT technical standards groups, test & certification groups, regulatory, security, policy groups and thought leaders in open standards worldwide as a staff member, a chair and a devoted key stakeholder.
Michael holds an MBA from the University of North Carolina, a BS in Industrial Engineering & Technology from Northwest Missouri State University, is PMP certified and a recognized as a Bluetooth Qualification Consultant (BQC) and Continua Certified Expert (CCE) and aspires to be such an expert in Connectivity Standards Alliance in the coming years. Personally, he is a pilot, a magician, a 2nd degree Taekwondo Blackbelt and is passionate in helping people succeed.
Certification Tools Associate
Jose is an electronics engineer who graduated with a Master’s degree in sensors and embedded systems who jumped into the embedded world immediately after graduation. During his career he has been involved in scientific experiment automation, reliability testing and IoT consumer electronics and he has experience ranging from hardware and software design to implementation and quality assurance.
Business Finance Analyst
Judy manages member invoicing, bookkeeping, and Help Desk inquiries for the Alliance. She has had a distinguished career in finance and accounting, most recently for Keysight (formerly Agilent). Judy enjoys bicycling and traveling in her free time.
Technology and Certification Specialist
Shane is a Technology and Certification Specialist at the Alliance and is responsible for maintaining and improving the Alliance Certification Web Tool. He also approves certifications from our member companies upon completion of certification testing at our test houses. With a background in certification and standards, Shane has been involved in technology standards since 2010. Previous experience includes Firmware Triage, Software, and Firmware Test Engineering, and Quality Assurance Engineering.
Manager, IT Systems & Tools
Austin provides service and support to the diverse and growing membership of the Alliance. With experience in membership-based nonprofit organizations, he brings a background of customer service allowing our promoters, participants and adopters to get the most out of their memberships. Austin is skilled in various CRM and CMS platforms and has earned a degree from the University of South Carolina.
Europe Regional Representative
Sharee is the Alliance’s European Regional Representative near Dortmand, Germany. She joined the Alliance in 2018 after over a decade of international data center management for London-based Sportech PLC. A dean’s list grad, she received her BA in Organizational Communication from CSU Sacramento. Sharee enjoys world travel, snowboarding, golf and learning other languages.
Mary supports the Alliance CEO and Board of Directors in their day to day administrative needs. Mary holds a B.A. in Psychology from Loyola Marymount University and joined the Alliance after spending two years working as a 911 Dispatcher. In her spare time, Mary enjoys camping, hiking, and white-water rafting.
Technology and Certification Associate
Christian joined the Alliance in 2022, with prior experience working in logistics and customer service in Northern California. Christian provides certification services and support to the diverse and growing membership of the Alliance. He earned a Bachelor’s in Economics from the University of California, Davis. He enjoys hiking, travel, geography, keeping up with global events, and playing board games with friends.
Technology and Certification Manager
Jay draws from an eclectic background in his role assisting with Alliance certification and CSA Certified programs. Prior to joining the Alliance, Jay worked as intellectual property and patent law attorney, assisting technology-focused startup companies, engineering firms, and individuals with patent and trademark strategy, drafting, and prosecution. He has further experience in thermal protection materials research at NASA Ames Research Center. Jay completed a BS in Materials Science at the University of Washington and received his law degree from UC Davis.
Alex supports the marketing team in digital marketing, events and communications. She has over four years of marketing experience working for non-profits. When she is not working, she enjoys spending time outdoors gardening and traveling to places she’s never been to.
Marketing Manager, Communications & Events
Tarin manages and contributes to the development and distribution of Alliance communication and marketing assets. She strives to leverage her journalism and art management degree from the University of Oregon and her marketing experience into engaging and effective content and strategies. In her free time, Tarin enjoys traveling, hiking, and enjoying time with her dogs.
Juan Carlos Pacheco
Americas Solutions Architect
Juan Carlos Pacheco
Juan Carlos Pacheco is a Computer and Systems Engineer specialized in connectivity. Located in Guadalajara (México), he has 10+ years of experience working with embedded systems focused on wireless communication protocols such as Zigbee, Thread, and Wi-Fi. He has facilitated trainings on MCUs, IEEE 802.15.4, Thread, Machine Learning, RISC-V, AWS-IoT, and Security at both public events and security courses in local universities.
Certification Tools Associate
Agustin is a computer engineer with 15+ years experience developing tools for the IoT. He has been involved with network protocols since 2008 and coordinated several projects, always hands on. He loves all outdoors activities – from sea to summit – including kayaking, hiking with his dog, and rock climbing.
Marketing Content Manager
As the Marketing Content Manager, Rachel contributes brand-focused content across the Alliance’s platforms and crafts copy for the organization’s marketing assets. She brings nearly twenty years of copywriting and marketing experience to the role. In her off-work hours, she can be found adventuring through the desert mountains and camping with her husband.
Certification & Technical Tools Expert
Blanca is responsible for the day-to-day activities associated with the development, management, and maintenance of the Alliance’s technical toolset which includes member-facing tools, and other member-related technical support activities. Blanca’s experience with Zigbee development, test and certification dated back to 2006 and continues to this day.
Member Services Specialist
Allie joined the Alliance in 2020, with prior experience working for various nonprofit organizations across California. Allie provides service and support to the diverse and growing membership of the Alliance. Living in California, she enjoys creating art, exploring the outdoors, and playing with her dog.
China Regional Representative
Stationed in Shanghai, China, Laura serves as the communication link between the Alliance and China members and provides local support in aspects of membership application, marketing, events, and certification. Laura has over 16 years of working experience, including 10 years in an administration role at a Norwegian design company and US insurance companies and six years with a Chinese CPA firm. Laura has engaged in auditing, business consultation, and as a liaison with foreign clients and international accounting alliances.
Joni is the staff lead for large marketing projects for the Alliance and across working groups. She is responsible for evaluating the customer journey and content and aligning the digital experience, including campaigns, website, and member on-boarding. She enjoys reading, traveling, and exploring new places.
Asia Solutions Architect
Stationed in Shanghai, China, Amanda serves as the Alliance’s technical resource in Asia and provides local technical support. After graduating with a master’s degree researching wireless sensor networks, Amanda worked as the firmware engineer, project manager, and department supervisor in a smart lighting company. She also worked as the project manager for IoT communication standards certification and testing in a test house.
Lead the Effort
The Alliance is always looking for individuals who want to join our mission and lead the way to build a better, more connected world.
Our Board & Officers
Meet the individual Officers and Members of the Board of the Connectivity Standards Alliance.