Our Team

Tobin Richardson

As President and CEO of the Connectivity Standards Alliance, Tobin Richardson is on a mission to simplify and harmonize the Internet of Things (IoT) through open, global standards and by creating a place where the world’s leaders and innovators across the IoT value chain can work together to create a more connected, accessible, sustainable, and equitable world.

From facilitating international trade and commerce relationships to driving large-scale digital and business transformation, Tobin’s career is rooted in driving human-centric change and enabling purposeful collaboration. Bringing together his early days as an advisor and consultant with his work in public policy, Tobin was drawn into the IoT in 2008, when he helped establish Zigbee Smart Energy as the open connectivity standard for the utility industry.

Since 2014, Tobin has led the Alliance, which now includes over 850 Member companies in 45 countries across the IoT value chain. The Alliance is both a Member-driven standards development group, known for technologies like Zigbee, and an industry association – guiding the industry forward, driving growth for Members, delivering value to customers and consumers, and creating standards that matter.

Under Tobin’s leadership, the Alliance launched a first-of effort between the largest IoT ecosystem players (Amazon, Apple, Google, Comcast, and Samsung SmartThings) to create an IP-based standard intended to knock down the “walled gardens” of the IoT. Matter – the interoperable, secure connectivity standard for the future of the smart home – now has more than 300 Member company contributors.

In addition to evolving the Alliance into a multi-standards organization that is setting the foundation and future of IoT, Tobin also sits on the World Economic Forum’s Council on the Connected World, as Chair of the WEF’s initiative focused on strengthening collaboration across enterprise, regulators, consumers, and NGOs.

Before leading the Alliance, Tobin led large-scale tech transformations and new service/product rollouts across Fortune 500 companies, world-leading technology firms, and public sector organizations. He holds a master’s degree from Georgetown University and a bachelor’s degree from the University of California, Davis.

Jon Harros

Jon leads the Alliance Certification and Testing team across three continents with 25+ years of experience in testing, certification and homologation programs. Before joining the Alliance, Jon was involved with Zigbee technologies for 11 years and was very active helping to shape specifications and policies within the Alliance as a member company representative. During this time, he held roles as Technical Editor, Secretary, Vice-Chairperson and Chairperson within several Alliance technical Work Groups and Committees. He has been appointed as a Continua Certified Expert and held a position on the Alliance Expert Panel.

Krista Ingram

Krista serves as Head of Marketing, leading the Alliance marketing, events & public relations teams to drive brand integrity, go-to-market activities, and collaborates across Alliance Board Strategy and Marketing Committees. With more than 20 years of experience with Standards Development Organizations (SDOs) in marketing, events, and communications, she brings deep expertise in cross-functional collaboration – having been part of the Alliance since its inception in 2002.

Rusi Kelly

Rusi serves as Head of Operations, leading finance, human resources, member operations, and information technology to ensure strong operational performance in support of the Alliance’s mission. With more than 17 years of industry experience, she brings deep expertise in executive leadership, program management, and operational strategy, driving cross-functional alignment and scalable systems that enable long-term impact.